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Top 10 Affordable Marketing Courses for Beginners

Online marketing courses teach you the skills and strategies you'll need to engage your audience, manage your business or product on digital platforms. It doesn’t matter if you just decided to launch a career or you’re about to register your company in the UK, good marketing courses will help you quickly develop the skills you'll need to become successful.

However, there are many online training options, and it may not be easy to sieve through them all and figure out what's worthwhile. We've put together a list of the top ten affordable marketing courses to help you narrow down your options.

  1. ClickMinded

The ClickMinded platform solely teaches digital marketing consisting of seven topics. The courses cover social media marketing, content marketing, email marketing, paid adverts, sales funnels, web analytics, and SEO.

Marketers from the world's most successful tech companies, such as Airbnb and Lyft, teach the courses. Each course costs $997, but the bundle gives you access to all seven for a low price of $1,997.


  • Adaptable schedule
  • User-friendly platform.
  • Bundle with multiple options
  • Awesome web pages and sales funnels
  1. Alison

Alison teaches about the various aspects of e-business, tips, and tools for a successful e-business strategy. The topics consist of Google Analytics, Google AdWords, Google Adsense, and Google Webmaster.

Using Alison, students learn how to design, create, edit, and track a website, so their products or services reach their target audience. It offers certificates and diplomas in various courses. You can select an option that combines several lessons and practices into one track for a more comprehensive education.


  • No cost
  • It's simple to use.
  • Adaptable schedule
  1. HubSpot Academy

HubSpot Academy's Email Certification Course platform enables you to become an email marketing expert. The course enlightens you on developing an email marketing strategy to help you grow in your business and career.

You'll learn practical tools and systems for creating an email marketing campaign, higher-level skills like building good connections with your audience. After three hours of intensive training, you'll be able to efficiently use HubSpot's free email marketing tool.


  • Free
  • Concise training period (3 hours, 18 minutes)
  • Flexible schedule
  1. Google Digital Garage

Google's Fundamentals of Digital Marketing course addresses the fundamentals of digital marketing in an easy, beginner-friendly manner. The course covers topics ranging from analytics and data insights to e-commerce and social media.

After undertaking the 26-module course and crediting the final exam consisting of forty questions, you'll get a shareable certificate to add to your CV and LinkedIn profile.


  • Descriptive and user-friendly.
  • Cost-free
  • Adaptable Schedule
  1. Coursera

Coursera is a collection of seven courses that provide an overview of the latest digital marketing skills. It includes digital and analog marketing modules for students who want to work both inside and outside the digital realm.

The specialization is also suitable for students considering applying to the UIUC iMBA program and those who want to audit for free. These courses begin at different times throughout the year, so check the catalog to see when one fits into your schedule.


  • Variety of modules
  • Free auditing option or course credit transfer to iMBA.
  • Self-paced, flexible schedule
  1. SEMRUSH Academy

SEMRUSH academy covers both basic and advanced concepts using both video and text for better understanding. While some courses handle broad topics such as SEO and PPC fundamentals, technical SEO, and social media marketing, other courses specifically teach how to use SEMRUSH, which will improve your chances of running successful digital marketing campaigns.

  1. Udemy

Udemy's Digital Marketing Course is a collection of 12 courses. The material is understandable and accessible because each mini-course duration is five minutes. Udemy offers courses on various topics ranging from SEO to Google Ads and Sales, and they cover all aspects of marketing.

Other topics Udemy offer includes; Market Research, WordPress Setup, SEO Writing, YouTube Marketing, LinkedIn Marketing, App Marketing, Email Marketing, Google Analytics, Social Media Marketing, and Facebook Ads.


  • Great for niche strategies and tips
  • Access to the entire bundle of 12 courses.
  • Schedule flexibility
  1. Udacity

Udacity's Nanodegree in Digital Marketing teaches marketing fundamentals, content strategy, social media marketing, SEO, search engine marketing with Google Ads, display advertising, email marketing, and Google analytics.

It's helpful for beginners and seasonal digital marketers. Through Udacity's career services, you'll have access to resume feedback, Github portfolio review, and LinkedIn profile optimization to make the best possible impression on current or future employers.

  1. Optinmonster Digital Marketing Training

Optinmonster is among the practical tools for increasing website conversions. They help their users by creating free courses to educate them on email marketing and conversion optimization.

Although Optinmonster does not offer all digital marketing courses, it's essential to the courses because you'll need conversions after getting traffic to your website. The classes are simple to follow and suitable for both beginners and advanced users.


  • Free registration
  • Beginner-friendly
  1. Digiteers

The Digiteers Social Media Marketing Intensive is a ten-hour intensive course on social media marketing. It is a live course in which you can interact with the instructors and other students in real-time. Every live session includes a Q&A session and fun group activities. Students also receive individual mentoring from an expert course trainer, a valuable resource for addressing specific issues with your content, product, or brand.


One of the best ways to quickly learn those skills is to enroll in a digital marketing course. You can then focus on gaining real-world experience by building your websites, working as a digital marketing freelancer, or working for a digital marketing agency.

While some of the courses in this guide are free, some are pocket-friendly and suitable for beginners. You can look over the courses in the order listed above and enroll in the most appropriate ones for you.

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