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If You’re Building a Startup, Watch This First | Ft. Osome CEO

In this episode of Founders Office with Sarthak Ahuja, Sarthak sits down with Eugenio Ferrante, CEO of Osome, to decode one of the biggest decisions Indian entrepreneurs face - where to set up a global company.

From Singapore, Dubai, Hong Kong or the UK - each market offers unique advantages. But many founders end up making expensive mistakes due to poor structuring and lack of clarity.

This conversation breaks down how global entity structures actually work, the real costs of compliance and management, hidden pitfalls, and how to choose the right jurisdiction based on your business goals.

If you’re planning to expand globally, set up an international entity, or optimise your business structure, this episode gives you a practical, no-fluff playbook to make the right decision.

Timestamps: 

00:00 - Intro
01:15 - Singapore vs UAE vs HK vs UK
03:58 - Setting up in Singapore
11:25 - Setting up in Hong Kong
16:19 - Entities in UAE
18:30 - Is the UK Relevant in 2026
20:21 - Dubai vs Singapore 
22:46 - Real Estate Outside India
24:23 - Outro

About the Host:

Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.

About the Guest:

Eugenio Ferrante is the CEO of Osome, a global platform helping entrepreneurs set up and manage companies across jurisdictions like Singapore, Hong Kong, and the UK. He works closely with founders worldwide to simplify compliance, company formation, and financial operations, enabling seamless global expansion.

If you want to register your company in any of these jurisdictions, you can click on the relevant links below.

Singapore: https://osome.com/sg/referral/incorporation/?aff_name=Sarthak+Ahuja&coupon=SARTHAKSG_INF

Hong Kong: https://osome.com/hk/referral/16off/?&aff_name=Sarthak+Ahuja&coupon=SARTHAKHK_INF 

UK: https://osome.com/uk/referral/incorporation-with-osome/?aff_name=Sarthak+Ahuja&coupon=SARTHAKUK_INF/ 

UAE: https://osome.com/ae/referral/incorporation/?aff_name=Sarthak+Ahuja&coupon=SARTHAKAE_INF/

Director & Producer:

Aditi Randev is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA.

She is the Creative Director at Niamh Ventures.

LEGAL DISCLAIMER:

The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice.

© 2026 Niamh Ventures Pvt. Ltd. All Rights Reserved.

This video and its content, including but not limited to text, graphics, images, logos, and information, are protected by copyright and other intellectual property laws. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from Niamh Ventures Pvt. Ltd.

BUSINESS ADVICE DISCLAIMER: 

The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions.

GUEST STATEMENTS: 

Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja. Information shared is based on personal experiences and may not be applicable to all situations. Guest appearances do not constitute endorsement of any specific products, services, or business methods

NO LIABILITY: 

Niamh Ventures Pvt Ltd, Sarthak Ahuja, and all associated parties disclaim any liability for any direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with the use of the information presented in this video.

By watching this video, you acknowledge that you have read, understood, and agree to be bound by this disclaimer

How to Set up Foreign Company | Business Podcast | Founder’s Office with Sarthak Ahuja

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Eugenio is the CEO of Osome, and Egor is the VP of Strategy at Osome — an AI-driven company management platform that helps founders and SMEs handle the boring but critical parts of running a business, from company incorporation and accounting to tax, compliance, and back-office admin.

Founded in 2017, Osome grew quickly by helping entrepreneurs across Singapore, Hong Kong, the UAE, and the UK spend less time on paperwork and more time building their companies. But behind the growth, the company went through a painful reset — from chasing growth at all costs and nearly running out of runway, to cutting costs, rebuilding customer trust, and finding a more disciplined path forward.

In this episode, Eugenio and Egor share the untold turnaround story of Osome — what went wrong, how they survived the toughest period, and the hard-won lessons founders can learn from nearly dying and coming back stronger.

📱  Where to find Osome:
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• LinkedIn - https://www.linkedin.com/company/weareosome/
• Osome’s Website: https://osome.com

⏰  In this episode, we cover:
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00:00 – Podcast Intro
01:23 – Eugenio and Egor’s background
03:20 – Why Osome was started
04:39 – How Osome found product-market fit
07:29 – What Osome does today
11:24 – The biggest accounting mistake founders make
15:36 – Osome’s toughest moment
16:36 – How the funding winter hit Osome
18:41 – Osome almost ran out of runway
20:47 – The 3 levers Osome used to survive
25:19 – The biggest mistakes Osome made
26:12 – Why growth-at-all-costs almost killed Osome
30:42 – The first thing Eugenio stopped doing as CEO
32:31 – Why Osome’s service quality dropped
34:23 – How Osome rebuilt customer trust
40:35 – When Osome’s leadership team took no salary
42:37 – What makes Osome different from competitors
45:30 – Where AI helps vs where humans are still needed
49:06 – The key metrics behind Osome’s comeback
51:04 – Osome’s revenue after the turnaround
52:21 – The biggest lessons from nearly dying

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• LinkedIn - https://www.linkedin.com/company/therunwayventures
• Instagram - https://www.instagram.com/runway.ventures
• TikTok - https://www.tiktok.com/@runway.ventures

🧑🏻‍💻  Why The Runway Ventures exists:
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We help founders become better operators by learning from startup mistakes through our podcast and weekly newsletter.

🎙️  On podcast, we interview founders (or ex-operators) to help you learn directly from founders — be it their unfiltered startup journey, mistakes made, or lessons learned.

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👋🏻  Contact us
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🌍  LinkedIn - https://www.linkedin.com/in/admond199

This Startup Raised $46M, Almost Died, Then Hit S$26.6M Revenue

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If You’re Building a Startup, Watch This First | Ft. Osome CEO

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