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Every e-commerce merchant wants to increase their sales conversion rate and boost their average order value. But not everyone goes about it the right way. However, if getting more conversions was easy, everyone would be running a super-profitable store, right?

There are many reasons why opting for a small business loan could be beneficial, offering an important injection of cash when you really need it. And the good news is there are lots of different types of business loans in the UK.

Are you trying to understand why your e-Commerce cost of goods sold is too high? If you are struggling to know how to calculate this to find whether there are any mistakes, this article can help you find a solution.