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Financial Forecasting as a New Business

Author Gabi Bellairs-LombardGabi Bellairs-Lombard

6 min read
Money Talk

Unleash the true potential of your startup with financial forecasting. You can drive success with reliable insights. Attracting investors becomes easier when you clearly understand your financial projections. Visit Osome today to access the tools to empower your startup's financial future.

Financial Forecasting as a New Business

When you start a business, navigating through the financial aspects of running a successful venture can be daunting. One key tool that can help you stay ahead of your finances is financial forecasting. We’ll walk you through what financial forecasting is and why it's important for new business owners. We'll also explore common mistakes to avoid and provide tips for developing your financial forecasting strategy, including helpful tools to make your life easier!

What Is a Cash Flow Forecast?

A cash flow forecast is essential for any business owner or manager, whether you’re new to the game or not. Essentially:

It is a projection of your future income and expenses, allowing you to plan and make informed decisions about your financial resources.

You can identify potential cash shortfalls and surpluses by creating a cash flow forecast. This information is critical for managing cash flow effectively and avoiding financial hurdles.

For example, if you predict a cash shortfall, you may delay a purchase or negotiate a payment plan with a supplier. On the other hand, if you anticipate a cash surplus, you may decide to invest in new equipment or hire additional staff.

Cash Flow Forecast

Financial projections as a start-up may sound intimidating, but there are resources out there that can help you make sense of it all (like us!). Our accounting software includes financial forecasting tools that can help you create a cash flow forecast quickly and easily.

When creating a financial forecast, accuracy is key. This means considering all your income and expenses, including fixed and variable costs. It's also a good idea to review your forecast regularly and make adjustments as necessary.

Why Financial Forecasting Is Important

Financial forecasting is a crucial aspect of any successful business. It involves predicting future financial outcomes based on current and historical data. By doing so, businesses can make informed decisions about their future finances and plan accordingly.

  • One of the primary reasons why financial forecasting is so important is that it allows businesses to stay on top of their expenses and income. By forecasting their cash flow, businesses can avoid surprises such as bounced checks or missed payments. This can help them maintain a positive reputation and avoid putting their relationships with clients and suppliers at risk.
  • It can also help you secure funding. If you're looking for a loan or investment, potential lenders will want to see proof that you have a solid business plan, which should include financial projections. By providing accurate financial forecasts, you can demonstrate to lenders that you understand your business's financial health and growth potential.
  • Cash flow forecasting can provide you with a sense of control. You can make informed decisions about your business's future direction by having a good grip on your finances. This can help you avoid making decisions based on guesswork or intuition, which can be risky and lead to costly mistakes.

Common Mistakes To Avoid When Financial Forecasting

One common mistake when financial forecasting is being too optimistic. While it's important to be optimistic about your business's potential (which is perfectly normal — you had a great idea and envision it succeeding!), it's equally important to be realistic about your revenue and expenses. Overestimating your revenue can lead to overspending and eventual financial problems.

Another common mistake is failing to update your forecast. Your actual income and expenses will likely differ from your initial projections, so regularly evaluating and adjusting your forecast is essential. This will help you stay informed and make informed decisions based on the current state of your business.

Many business owners also fail to consider external factors impacting their revenue and expenses. For example, changes in the economy, new regulations, or shifts in consumer behaviour can all affect your business's financial performance. It's crucial to stay up-to-date on these and adjust your forecast accordingly.

Common Mistakes to Avoid

Business owners also often overlook the seasonality of their business. Depending on your industry, your revenue and expenses may fluctuate throughout the year. For example, a retailer may see a spike in sales during the holiday season, while a construction company may experience a slowdown during winter. It's essential to consider these seasonal fluctuations when creating your forecast.

Additionally, business owners may make the mistake of not factoring in the cost of growth. As your business expands, you may need to invest in an office space, hire additional staff, or subscribe to financial admin services that take things like bookkeeping off your hands. These costs can impact your financial performance, so it is important to include them in your forecast.

Finally, remember that financial forecasting is not a one-time event. Your forecast should be updated regularly to reflect changes in your business and the external environment. Regularly evaluating and adjusting your forecast ensures that you make informed decisions and stay on track to achieve your financial goals.

Tips for Developing Your Financial Forecasting Strategy

Developing a sound financial forecasting strategy requires time and effort. Here are some tips to help you get started:

Firstly, get familiar with the purpose of a financial forecasting strategy. It is about predicting future financial outcomes and identifying potential risks and opportunities that could impact your business. By having a solid financial forecasting strategy, you can make informed decisions that will help you achieve your business goals.

  1. Use realistic assumptions. Base your projections on historical data and current trends, not wishful thinking. It's easy to get carried away with overly optimistic projections, but staying grounded in reality is important. By using realistic assumptions, you can avoid making decisions based on false expectations.
  2. Be flexible. Update your forecast regularly and adjust it as needed. It should be an ongoing process that is regularly reviewed and updated. By being flexible and adapting to changing circumstances, you can ensure that your forecast remains accurate and relevant.
  3. Seek expert advice. Consult with a financial advisor or get accounting software to ensure you're on the right track. Getting a second opinion is always a good idea, especially regarding something as important as your cash flow forecasting strategy. A financial advisor or accountant can provide valuable insights and help you identify potential blind spots.
  4. Consider your business goals. Your forecast should align with your overall business strategy. Your financial goals should be aligned with your business goals. By considering your business goals when developing your financial forecasting strategy, you can ensure that your financial projections align with your overall strategy.
  5. Use tools to track your progress. Regularly compare your forecast with your actual income and expenses to identify areas where you can improve. Osome’s all-in-one dashboard gives you an overview of your finances in a way that is simple and easy to use. It's essential to track your progress against your financial forecast to identify discrepancies and adjust as needed. Doing so lets you identify areas where you can improve and take corrective action before it's too late.

For the Ecommerce Operators

If you’re an ecommerce business owner, you can integrate the Osome dashboard with your sales platform for a live feed of how your sales are doing. Small business owners like Nicholas Dinos Markopouliotis of Collectible Warehouse streamlined their accounting by connecting the Osome app with his eBay store for effortless reports and filings.

Nicholas “recommends Osome accounting to anyone looking to level up their ecommerce business and experience stress-free accounting”, so you didn’t just hear it from us!

So, here's the deal: financial forecasting is crucial for new business owners who want to stay on top of their finances. When you whip up a cash flow forecast, it gives you a clear picture of your money coming in and going out, empowering you to make smart choices about where to put your resources. Keep it real, stay flexible, reach out to the experts, think about your business goals, and keep tabs on how you're doing.

Take control of your finances with Osome, from incorporation to scaling up. In no time, you’ll be ready to work with one of our experts for your first financial projection. Schedule a call with us today.

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