Starting a Business She Never Planned For
Joyce Tsang never imagined she would become an entrepreneur. During COVID-19, she stepped back to re-evaluate what meaningful work looked like, unsure whether the traditional 9–5 still aligned with her goals. She loved content strategy, storytelling, and helping brands articulate their identity — but she wasn’t planning to build an agency.
That changed unexpectedly. The day after she left her job, someone on LinkedIn reached out asking if she was now offering content marketing services independently. She created a small deck overnight, sent it off, and secured her first client. Referrals followed, and her first year as a solopreneur grew faster than she anticipated.
But the momentum also revealed the gaps. Joyce had not started with a business plan, operational structure, or understanding of financial and regulatory requirements. Registering her company, completing her Business Registration (BR), and learning about Hong Kong’s Mandatory Provident Fund (MPF) obligations became necessary as her business matured. She also knew she wasn’t naturally drawn to numbers — “I’ve always been horrible at maths,” she says — and wanted to avoid making costly mistakes.
Her goal was simple – to build a lean, meaningful, strategy-driven business without scaling into a traditional agency. To do that, she needed the same level of clarity from a service provider as she was delivering to her clients.
Finding the Support She Needed
Her early experience with a service provider showed her exactly what mattered: responsiveness, continuity, Hong Kong-specific expertise, and real human support. When those needs weren’t met, she began searching for a partner who matched how she worked — fast, focused, and clarity-first.
That search led her to Osome.
From the start, the experience felt different. The chat threads weren’t anonymous or scattered; they were consistent. Her accountant understood her history and explained things patiently, even when she needed the same concept clarified repeatedly. The continuity mattered, especially as a solopreneur with limited time and tightly structured workflows.
Osome’s support feels genuinely human. My accountant knows the company’s financial history, explains things clearly, and takes the extra steps needed to make me feel less antsy about things I don’t have knowledge of.
Joyce Tsang, Founder & Content Marketer
Less Stress, More Space for Strategy
Osome’s platform fit naturally into Joyce’s routines. Automated reminders highlighted month-end requirements before she risked forgetting them. Email notifications kept tasks visible without disrupting her workflow. And when transitioning from her previous provider, Osome handled the communication and document transfer directly — letting her concentrate on creating, not chasing paperwork. For Joyce, these details added up to something bigger:
the freedom to stay focused on the work only she can do. Strategy. Storytelling. Partners who value depth over volume.
“Osome gives me the structure and clarity I need,” she says. “It spares me time, stress and administrative burden.”
Advice for New Founders
Joyce’s experience has shown her that entrepreneurship doesn’t require a perfect plan — but it does require clarity, discipline, and honest self-awareness. She encourages founders to validate their market before committing, understand their financial obligations early on, and build something they’d still want to do even on the unpaid days.
Test your idea before formalising it. Be aware of the financial basics. And choose partners who can execute professionally, giving you peace of mind rather than extra things to worry about.
Joyce Tsang, Founder & Content Marketer
