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Profit Margin Calculator

We created this free-to-use profit margin calculator so you can measure the increase in your revenue and determine the best price for your products in Hong Kong. We would love to hear from you if you have any questions.

Selling information

To start, enter some numbers. You can calculate each step in any order you choose.




Margin, %0%

Gross margin calculator: how does it work?

For any business to grow, monitoring and measuring performance is essential. Profit margin is an important metric to keep in mind, this will allow you to plan your profitability accordingly.

Gross margin calculator: how does it work?


Profit is the difference between the amount of money a company spends on its products and how much it earns in revenue.

To figure out your business’ profitability, you must understand how to calculate net profit margin.

To determine whether you are profitable on each item you sell, use the gross profit margin. Ultimately it is important to calculate the net profit in order to understand the business’ revenue and profitability.

Gross Profit MarginGross Profit Margin

Gross Profit Margin

Simply put, gross profit margin is what you keep after covering the direct costs of sourcing or producing the goods or services you sell.

Having a higher gross margin means you can keep more money after you pay off your expenses and debt.

Net Profit Margin

Net Profit Margin

Net profit is the amount your business has earned after operating costs, interest and taxes are paid.

Understanding your business’ net profit margin is essential to determine profitability. By doing so, you will be able to reduce unnecessary expenses and this can lead to greater profits.

Get your answers from our experts

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Get your answers from our experts


  • How to calculate marginal utility?

    Marginal utility is the satisfaction that a consumer gains from each additional unit of a specific product. Say that you buy ice cream. In turn, you receive a definite level of utility or satisfaction. Later, you may decide to buy another one, which provides further satisfaction. The utility gained from the second ice cream tub or scoop is the marginal utility.

    It is important to understand the marginal utility to put a quantifiable value on your goods and services. This is measured by how much satisfaction is gained from buying more of a product, and how the utility of the product changes when one or more new units are purchased. In other words, it is defined as how much an individual is willing to pay for a service or goods.

    In answering how to calculate the marginal benefit, use the below formula:

    Change in total utility/Change in the number of units consumed

    The calculation is done using the following steps:

    • Determine the total utility of the first event
    • Note the total utility of the second event
    • Calculate the difference between both events (or more events as necessary)
    • Calculate the difference in the number of goods between the events
    • Put these data points into the formula to determine your marginal utility
  • How to calculate profit margin ratio?

    Profit margin is the ratio of profit that remains from the sales after expenses are paid. Using a profit margin calculator, you can calculate the profit margin ratio by subtracting total expenses from total revenue. Then divide this figure by the total revenue.

    To answer 'how to calculate margin percentage', use the below formula:

    (Total Revenue - Total Expenses)/Total Revenue

    The steps to calculate this using a margin calculator are below:

    • Calculate the net sales

    Net sales = Revenue minus returns, refunds and discounts

    • Determine the net income

    Net income = Revenue minus total expenses

    • Calculating the profit margin

    Profit margin = (Net income/Net sales) x 100

    The objective of the profit margin is to show how efficiently the company manages its overall finances and expenses. Using your profit margin calculator, you can evaluate the financial health of your corporation.

  • What is the variance between gross and net profit margin?

    The gross margin and gross profit margin measures the returns from the sale of goods and services after deducting operating expenses, typically labour and material costs. When using a gross profit calculator, you first subtract the cost of goods sold (COGS).

    To answer 'how to calculate sales revenue with the cost of goods sold', we must first understand what COGS means. This is the total of all direct or variable costs required for generating your revenue. The COGS helps answer the below questions:

    • How to determine the margin of a product?
    • How to calculate product margin?

    It is essential to consider the above questions in large, multi-product corporations, including conglomerates. The reason for this is because direct costs can vary considerably, depending on the type of product. So, using your gross profit calculator, you can drill down into the costs of individual products and services.

    To get the total net profit margin, all of your costs are deducted. That is, variable and fixed, direct and indirect. With that said, net profit margin gets calculated as:

    (Total Revenue - Total Expenses)/Total Revenue

  • What is the difference between gross margin and markup?

    Gross margin and markup measure the difference between the price received for an item and the cost incurred.

    Gross margin = (Price - Cost)/Price

    Gross margin is the variance between price and cost, divided by the price. In essence, gross margin is expressed as a percentage. One can calculate an average retail price from cost and margin

    On the other hand,

    Markup = Price/Cost


    Price = Markup X Cost

    Using a cost calculator, you can divide the price by the markup to get the cost.

    So, using a gross profit percentage calculator, divide the difference between the price and cost, by the price. It is common for the markup percentage to exceed the gross margin, in line with the selling price exceeding the cost.

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