Follow us on social media and share your feedback

Download our app‍s‍:

Download on the App StoreGet it on Google Play
Hong Kong
  • Singapore
  • UK
  1. Osome Blog Hong Kong
  2. A Guide to Trademark Registration in Hong Kong

A Guide to Trademark Registration in Hong Kong

A Guide to Trademark Registration in Hong Kong

A trademark’s purpose is to officially distinguish your business from others. Not only does it prove you’re the owner (protecting you from other businesses using or abusing it) it also means that it can’t be used without your consent. It’s also a way to stand out from competitors and maintain the edge you need.

Even though it’s not mandatory, a registered trademark could be a pretty valuable asset for setting up business in Hong Kong. In this article, we’ll take a closer look at how the application process works.

What Items Can I Trademark in Hong Kong?

The rule of thumb is that whatever you want to trademark needs to be able to be represented graphically.

Here’s what the Intellectual Property Department lists as items or signs that could be subject to trademark registration in Hong Kong:

  • A word, words or a phrase (think abstract words or personal names)
  • Characters, numerals or letters
  • Packaging shape or design
  • Pictures, shapes or figurative elements
  • Colours, sounds, smells

Seems Pretty Broad, Doesn’t It?

You have the freedom to choose a trademark that resonates with you, but remember to consider a few factors that are also important in the process. Think of these like guidelines to steer you on your way toward making that final decision.

What Are The Important Characteristics of a Trademark?

Let’s unpack a couple characteristics to keep in mind when applying for a trademark in Hong Kong, and more importantly, the reasons they matter.

  1. Relevant: Think about the trademark you’re after, then think your business. It should be visually relevant for the field you’re in or add a bit of context. In short, if it’s relevant it should feel like it makes sense.
  2. Distinct: Along with being relevant, you should go for a trademark that’s clearly distinguishable and pertinent to your business and offering.
  3. Unique: If you’re proposing a term, mark, symbol or word for your business that’s already used by someone else’s business, you’re not likely to get your application approved.
  4. Similarity: The trademark you propose shouldn’t sound or look like any other trademark that’s already registered.

You don’t need to play guessing games when it comes to those last 3 points. In fact, there are ways to check whether the trademark you’re after is already in use (saving you time and money down the line).

To Register or Not To Register?

There’s an official online database that you can search to get an idea of the likelihood that your application will be accepted. You can choose to pay a fee (we’ll get to that a bit further down) for this service, or you can opt to search the online Trade Mark Search system.

I’m Ready To Apply for My Trademark! What’s Next?

Next up comes the application process This means preparing your application form to send off to the official Trade Marks Registry.

The application form will ask for your details, along with your company’s details. It will also include a formal request for the trademark registration you’re after (including a graphic representation of it) and some context to the goods and services you sell, which your trademark will ultimately represent. Here’s a link to the PDF version.

What Happens After My Trademark Application Is Sent?

A few important steps happen once you’ve submitted your completed application form to the IPD. We’ve expanded on them below to give you a better sense of how the whole process works.

trademark application process

a) Application filing: We’ve already covered this, but to recap, this is where you provide your form and details about the “mark” you’re applying for.

b) Deficiencies checking: Your application (i.e all the forms and supporting docs) is checked to make sure all it’s aligned to the IPD’s requirements and standards.

c) Search & examination: This is where your actual trademark application is evaluated and checked to be unique (i.e not similar or the same of one that’s existing) so it can ultimately be accepted for registration.

d) Publication for opposition: The trademark you’re applying for will be featured in the Hong Kong Intellectual Property Journey which is available for public inspection. It can be opposed by a third-party within a timeframe of 3 months and if this is the case, you’ll be told why.

e) Registration: If all goes according to plan and procedure, the trademark you’ve applied for will be published in the Journal and you’ll get an official certificate of registration to prove it.

Are There Fees for Trademark Registration?

Yes. The amount you pay depends on what you’re registering or the services you choose to utilise in addition. Below is what you can expect to pay but as these amounts may fluctuate, make sure you double check during your registration. Keep in mind that these registration fees are not refundable, so it’s worth being extra thorough in your application.

Trademark Registration Fee What it Covers
HK$2,000 Registration of a single trademark in Hong Kong
HK$1,000 Registration of each additional class of goods or services (if applicable)
HK$400 Search and Preliminary Advice services offered by the Hong Kong Trade Marks Registry (View application form)
HK$200 Verification of each additional class of goods or services (if applicable)
HK$2,670 Renewal of registered trademark
HK$1,340 Renewal of registered trademark (per each additional class)

Approvals and Validity Period

How Long Will It Take?

Around 6 months from your application date (if no other applications were filed in between then)

How Long Is It Valid?

10 years from the date of filing.

Can I Renew My Trademark?

Of course, you can do it for further periods of 10 years for as long as you like, but you will need to cover the renewal fee we mentioned above.

When Should I Apply for Trademark Renewal?

Think 6 before and after. You can renew your trademark 6 months before it’s validity expires and within 6 months after it’s expired. Nothing more.

Can My Trademark Be Cancelled?

Yes, it can be but only if it hasn’t been used within 3 years (consecutively) from the date it was registered. To avoid cancellation, simply prove genuine use of your trademark, even if minimal.

Request for renewal of a trade mark registration

A Quick Recap

✓ A trademark gives you the exclusive rights over a design, sign, words or symbol that represents your business

✓ Before you apply for registration of a trademark you’ll need to check it’s not already in use

✓ There is a fee for trademark registration but once approved, it’s valid for 10 years

✓ Your trademark can be renewed 6 months before expiration but will entail a fee and resubmission of some important docs

✓  To avoid it being cancelled, you need to prove use of your trademark within 3 consecutive years of registration

Tip

We hope this article helps you have a better idea on the importance and how to go about applying for a trademark for your company. While we don’t usually help with trademark matters, if you need help to get other secretarial tasks in Hong Kong, we can get it done for you.

Share this post:

Tips to run your business smarter.
Delivered to you monthly.

You'll receive a verification email you'll have to open and confirm the subscription.

You might like it

Top 6 E-commerce Platforms for Hong Kong Entrepreneurs
E-commerce

Top 6 E-commerce Platforms for Hong Kong Entrepreneurs

A guide to the most popular E-commerce platforms for new and current entrepreneurs planning to sell in the Hong Kong market.

Things To Note When Issuing Shares in Hong Kong
Secretary

Things To Note When Issuing Shares in Hong Kong

If you plan to increase your company’s capital by selling part of your company through the issue of shares, there is some administrative work you need to do for existing and potential shareholders.

What Taxes Are My E-Commerce Company’s Profits Subject To?
E-commerce

What Taxes Are My E-Commerce Company’s Profits Subject To?

Taxation can be challenging and at the same time, confusing for many who are either starting a new e-commerce company or have already operated one for a long time. Let’s break it down.

A Complete Guide to Selecting a Nominee Director
Incorporation

A Complete Guide to Selecting a Nominee Director

A nominee director allows you to have someone else’s name on the board instead. Find out the reasons companies choose a nominee director.

2021 E-commerce Sales Dates in Hong Kong to Plan For
E-commerce

2021 E-commerce Sales Dates in Hong Kong to Plan For

As an online retailer, you can prepare for sales to anticipate the Hong Kong demand throughout the year and plan for 2021. This article highlights some key dates and events in Hong Kong.

Tips for Organising Invoices and Receipts for Small Businesses
Accounting

Tips for Organising Invoices and Receipts for Small Businesses

Ask any entrepreneur what their least favorite business activity, just about all of them will say “paperwork”. Here’s some tips to get you to organise your invoices and receipts so you can turn your frown upside down.

A Guide to Maternity Leave and its Costs to Employers
Accounting

A Guide to Maternity Leave and its Costs to Employers

Since the Employment Amendment Ordinance was passed on 11 December 2020, you might need to update your company’s policies and procedures concerning pay and leave entitlements for your staff on maternity leave.

A Guide to Taxable Income for New Business Owners in Hong Kong
Entrepreneur's Bootcamp

A Guide to Taxable Income for New Business Owners in Hong Kong

With so many new rules and regulations every year, it’s hard to keep up with what is taxable and what is not taxable. In this article, we will take you through an overview of taxation in Hong Kong and the types of income earned that are taxable.

10 Best Accounting Software Used by Hong Kong Businesses
Accounting

10 Best Accounting Software Used by Hong Kong Businesses

Each accounting software has different features with multiple pricing plans to choose from. Here we list some of Hong Kong’s most popular accounting software for you to select the most suitable for you.

5 Reasons an SME Needs an Accounting Firm
Running My Business

5 Reasons an SME Needs an Accounting Firm

As your business grows, the amount of paperwork would also increase and become more time consuming. At this point, it might be sensible to find an accountant for your small business. Here are 5 Reasons why your small business might need to work with an Accounting Firm.

5 Hong Kong Government Funds to Tap Into for Your Startup
Government Grant

5 Hong Kong Government Funds to Tap Into for Your Startup

The Hong Kong government has put in place a few financing schemes to support the growth of these smaller businesses through financing and loan guarantees. Find out more about them and if you are eligible to apply.

3 Tips for a Better Tax Filing & Planning Strategy
Tax

3 Tips for a Better Tax Filing & Planning Strategy

Making sure your accounting paperwork is in order is important as you file your report profits tax to the Inland Revenue Department (IRD). You wouldn’t want to owe the Inland Revenue Department any tax as that will not look good for your business

Tips to run your business smarter. Delivered to you monthly.

You'll receive a verification email you'll have to open and confirm the subscription.

We’re using cookies! What does it mean?