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  3. If You’re Building a Startup, Watch This First | Ft. Osome CEO

If You’re Building a Startup, Watch This First | Ft. Osome CEO

  • 19 April 2026
  • 36:04
  • Incorporation
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If you’re building a startup, this is something you need to hear before it’s too late.

In this episode, Eugenio Ferrante, CEO of Osome, shares real insights on what actually makes or breaks startups, from the myth of “growth at all costs” to the hidden challenges founders face behind the scenes.

From scaling too fast to fixing a failing business model, this conversation explores the reality of building a company in today’s AI-driven world.

He also explains how AI is transforming businesses, why founders should focus on their core strengths, and how outsourcing the right tasks can change a startup's trajectory.

Topics covered in this episode: 00:00 Introduction & What Osome Does
03:30 How Osome Helps Founders Globally
05:00 India’s Startup Ecosystem & Opportunities
09:30 Why Osome Was Built (Origin Story)
12:00 The Turnaround Story (Growth → Crisis → Fix)
15:10 CEO Journey & Tough Decisions
18:00 Building Teams + Human + AI Balance
22:10 Advice Every Founder Needs to Hear
24:10 How AI Actually Works in Business
26:00 Will AI Replace Jobs? (Reality Explained)
29:10 India’s Future in AI & Startups
32:20 Rapid Fire & Final Thoughts

About the Guest:
Eugenio Ferrante is the CEO of Osome, an AI-driven platform that helps founders manage compliance, accounting, and back-office operations across global markets, including Singapore, the UAE, and the UK.

🎙 Simulated Reality brings conversations with founders, leaders, and innovators shaping the future of business and technology.

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