FoggyWipe Grew Sales Instead of Spending 300 Hours a Year on Accounting

Meet FoggyWipe: Solving Mask‑Wearing for the Bespectacled

James Webb started FoggyWipe out of frustration. When face masks were made mandatory in the UK. he was so frustrated with his glasses fogging up when breathing out, especially when he was out shopping, and realised there could be potential dangers too when vision was blurred.

A FoggyWipe™ is an optical lens cloth designed to prevent glasses from fogging. It is touted to work against all fog, humidity, sweating and fast temperature changes which cause condensation or fog on surfaces.

The Problem: Lack of Accounting and Bookkeeping Knowledge

Webb had good sales coming to his online shop especially when he launched Facebook ads. However, when it came to bookkeeping and accounting, he had no clue about what to do. He understood how important it was to get your taxes right and stay compliant with the UK accounting laws to avoid hefty fines, and ended up spending an excessive amount of time figuring out how to do it right.

I did not have a clue about what I needed to do and how to make sure I was doing everything aligned with the UK accounting laws. I spent approximately 100 to 300 manpower hours a year on this, although the actual amount spent could easily be more than that.

James Webb,Company Director, FoggyWipe

The Solution: A Trusted Accounting Service That’s Easy To Work With

Thankfully, he stumbled upon Osome and realised how easy it is to communicate with one of our dedicated accountants and ask any question.

It was easy to talk to them via the app and ask any questions. It’s important to feel comfortable and trust the accountants you work with. If you don’t get your taxes right, you can get fined crazy amounts, so it’s a no-brainer to make sure it’s done correctly.

James Webb, Company Director, FoggyWipe

The Outcome: Corporate Social Responsibility Programme Creation

With all the extra time saved, he was able to come up with a corporate social responsibility programme to support Cancer Research in the UK through sales of his FoggyWipe™ lens cloth. £1.50 from each order till 31 December 2021 placed on the FoggyWipe website will be paid to Cancer Research UK.

Mindset That Will Set You on the Path to Success

Success is never an overnight story, and James has this piece of advice for aspiring entrepreneurs:

Create urgency and grit as your motivator, work insane hours until you see success and know what you’re doing.

James Webb, Company Director, FoggyWipe