From Startup Operators to Ecosystem Builders
Angelflow began with a shared perspective. Co-founders Liz McKenzie and Sean Greenhalgh, a husband-and-wife team, come from startup backgrounds and have spent years building and investing in early-stage companies.
The problem they’re trying to solve is something they have experienced firsthand — the difficulty in early-stage fundraising for founders across Asia.
Between a founder's immediate circle and institutional VC funding, there is a severe gap where early-stage startups struggle to access capital. In the US, angel networks bridge this gap effortlessly, but in Asia, that infrastructure is still evolving.
By launching Angelflow, a platform designed specifically for the nuances of Asian investing, Sean and Liz are hoping to open the doors to a community-backed angel syndicate investment model. The platform provides the investment wheels and infrastructure, plus the education required for angel investors to co-invest alongside experienced leads, successfully mitigating investment risk through diversification while fueling the next generation of local startups.
Headquartered in Hong Kong, Angelflow is focused on unlocking early-stage investment across Asia-Pacific and giving founders the visibility and access they need to grow.
Why Hong Kong Made Sense — And How Osome Entered the Story
As Angelflow took shape, Liz and Sean found themselves navigating a familiar early-stage challenge: managing finances without a dedicated finance function.
They initially tried handling bookkeeping internally, using a mix of tools and manual processes. But reconciling transactions and organising records quickly became time-consuming, especially without deep accounting expertise.
Traditional providers added friction. Some still relied on physical paperwork and offline processes, making something as routine as bookkeeping feel unnecessarily heavy.
Osome offered a simpler alternative.
With a digital-first approach and a dedicated account manager, the team could share documents as they went, while everything else was structured, tracked, and managed for them. The onboarding was guided step-by-step, and the chat-based interface made communication easy and immediate.
Having to manage receipts and reconcile everything ourselves was taking up far too much of our time. With Osome, we can simply share documents as we go and have it all handled for us.
The Operational Backbone Behind Growth
For Angelflow, the most immediate impact of working with Osome has been time.
Before outsourcing, bookkeeping could take close to a full week each month — sorting invoices, organising documents, and trying to understand accounting requirements without a finance background.
With Osome, that process has been reduced to around two hours a month. That’s roughly 20 hours saved every month.
Valuing their time at HK$ 1000 per hour, this translates to approximately HK$ 20,000 worth of founder time each month, or up to $ 240,000 annually. Instead of setting aside days to deal with finances, Liz and Sean now share documents as they go, while their account manager ensures everything is complete and up to date. What was once a recurring disruption is now a background process that runs smoothly.
What used to take us nearly a week now takes just a couple of hours at most. That’s easily 20 hours saved every month.
Build What Matters — Founders’ Advice
For Liz and Sean, one principle stands out: founders need to be deliberate about where their time goes. In the early stages, it is easy to get pulled into operational details that feel necessary but do not directly move the business forward. Over time, those small inefficiencies compound.
Their advice is to stay organised early, make use of the tools available, and avoid trying to do everything alone. Most importantly, understand the value of your own time.
If it takes you a week to do something that can be outsourced, your time should be worth more than that.
For Angelflow, the goal is to make investing more accessible across Asia. For its founders, the focus is clear: spend time where it creates the most impact, and let everything else be handled by the pros.
