Singapore
  • Hong Kong
  • UK
  1. Osome Blog Singapore
  2. How To Pick the Right Company Name

How To Pick the Right Company Name

Choosing a business name is not that simple, and you may wreck your brains over choosing one, only to find out that ACRA did not approve its registration. What you should know is that there are some considerations you should keep in mind when choosing the most suitable name, and we will cover them in the guide below.

Choosing the right company name is just part of the process of getting your company registered in Singapore. There are many more steps to take note of which you might not be aware of if this is your first time doing so. You can do it on your own but you don’t have to. Let us handle the administrative part of this process while you focus on growing your business.

Registering Your Company Name

When you have decided on your future business plans and direction, the next thing to do is to choose a company name that defines your business and determine how your customers identify with your company. Before you can successfully set up a company in Singapore, you must reserve and register your company name.

The proposed name will be sent for approval by the Singapore Accounting and Corporate Regulatory Authority (ACRA). Certain restrictions can cause your name to be rejected by ACRA. Get to know what increases your chances for successful name registration.

Steps To Register Your Company Name

  1. Register your name via BizFile+ before you incorporate your business.

The name application will cost $15.

  1. Specify your business activity with your application.

When you are filling out your application, you will be asked to specify the primary and secondary activities of your business. This can be done by choosing which classification code best corresponds to your business activity. A search for the Singapore Standard Industrial Classification (SSIC) code can be done here.  

  1. Once your application has been approved, the name will be reserved for 120 days.

If you fail to register your business or incorporate your company within 120 days, ACRA will release the name and it will be available to the public to register.

For more download links for sole-proprietorship, partnership, local private limited company, limited liability partnership (LLP) or limited partnership (LP) companies, refer to the ACRA website here.

How Do I Ensure A Higher Chance Of Name Approval?

According to the Business Names Registration Act, ACRA will refuse a business name application if it is:

  • Identical to an already existing business

Avoid selecting names that are similar or almost identical to an existing business. ACRA will not allow two very similar company names to be registered.

  • Identical to an already reserved name

A reserved name refers to one that is already approved by ACRA but not yet fully registered because the business has not incorporated the company yet. The name will be held for up to 120 days and released if the company fails to incorporate the company by the deadline.

  • Undesirable

If the name chosen is obscene, vulgar or offensive, ACRA will reject your application. Keep in mind that Singapore is a multi-racial country and your chosen name should not appear offensive to any race or religion.

  • Prohibited by order of the Minister for Finance

This includes the word “Temasek” for now until there are new words that the Minister has directed the Registrar not to accept.

If you need more detailed guidelines on your name selection, you can read up on ACRA's Policy Statement on the Treatment of Business Names and Name Complaints and Companies (Identical names) Regulations 2015.

Tips For Coming Up With Your Company Name

If you have spent a lot of time deciding on your perfect company name, you do not want your application to be rejected. So, we strongly recommend that you make sure your name is within the recommended guidelines to avoid disappointment.

Remember, if any entity or person lodges a valid complaint within 12 months saying that your name is similar to their company’s and is likely to be mistaken, the Registrar has the right to direct you to change your name with discretion.

Here are some simple tips for you to consider when picking your name.

  • Check for names with similar pronunciations

For example: Chong, Chung, Cheong / Yen, Yan, Yien / The Electron, De Electron, De’Electron etc.

  • Check for names in a different sequence

For example: if your chosen name is “Salt, Pepper and Cumin”, you should check for “Pepper, Salt and Cumin”, “Cumin, Salt and Pepper” or “Cumin, Pepper and Salt”.

  • Check for names of countries and places

For example: “Nobita Trading” is similar to “Nobita Trading International”, “Nobita Trading Singapore” or “Nobita Trading South-east Asia”.

  • Check for punctuation marks in the name

For example: “Daikon Electronics” is considered similar to “Daikon! Electronics”, “Daikon-Electronics” or “Daikon@ Electronics”.

  • Avoid words that may require additional licences

Some words may trigger further inspection from regulatory bodies and you will either be asked to remove the word in your name or require additional licenses.

For example: if your name is “Carrot School and Academy”, it may be referred to the Ministry of Education for review and approval. Similarly, if your name has words like “university”, “bank” and “insurance” for instance, they may require additional approval.

How Do I Make Sure My Chosen Name Isn’t Already Taken?

To confirm that your chosen name is not yet taken or reserved, it is best to do a search on ACRA’s Bizfile+, or simply do a Google search. Once you have run the search, it will reveal a whole list of names that are identical or similar to your chosen name.

However, if you find that it’s too difficult coming up with a name all by yourself, we offer a name generator tool here at Osome as well. All you have to do is to type in any word such as one that relates to your business activities or simply a word that you like and choose from a variety of unique names in several fonts specially created for you.

Examples Of Successful Company Names

Some company names in Singapore immediately link you to the product they are selling or the service they provide. Here are some examples.

  • Carousell - an e-commerce platform for the average person to sell on
  • BreadTalk - a bakery that sells bread
  • Flextronics - a manufacturing company that sells electronic equipment
  • Grab - a service platform that you can grab food, transport rides and anything else
  • Koufu - a food court chain
  • Scoot - an airline transportation company that scoots you around the world

Well, What’s Next?

Once you have your chosen name, checked that it is not similar to any other company, and applied for the exclusive use of the name with ACRA, you’ll need to register and incorporate your company.

Of course, at Osome, we have a group of dedicated professionals that help you with company incorporation in Singapore online. If you need a company secretary in Singapore or a nominee director, Osome is here to guide you on all matters of your business. Simply drop us a message for an instant callback!

Share this post:

Tips to run your business smarter.
Delivered to you monthly.

You'll receive a verification email you'll have to open and confirm the subscription.

You might like it

E-commerce

Which Is The Better Payment Gateway: Paypal or Stripe?

As an e-commerce business owner, you would have heard of payment gateways PayPal and Stripe. With these two big platforms being the most popular online payment gateways, you may face a dilemma when it comes to deciding which payment gateway to use.

E-commerce

Tips For Amazon Sellers To Manage Your Inventory Better

Brand owners and sellers of all scales struggle to seek a well-balanced supply chain. Additionally, Amazon has its own inventory management rules, which makes everything even tougher.

E-commerce

Top 10 Best E-commerce Hosting Services in 2021

When you are setting up your e-commerce shop, the right hosting provider can make all the difference. However, with a variety of options out there, choosing the best one can be confusing.

E-commerce

What You Need To Include In An Invoice for E-commerce

For business owners who own and run an online store, you probably already know that invoices must be sent to your customers for the services you provide or the goods you sell, as a form of purchase proof.

E-commerce

Guide to E-commerce Fulfillment & Shipping for Singapore E-commerce Sellers

E-commerce fulfilment and shipping for your Singapore-based business matters. This guide unpacks how the right strategy can influence your bottom line and help you find what’ll work best for you - whether it’s in-house fulfilment, dropshipping or a solid partnership with a 3PL.

E-commerce

E-commerce Tips: How To Use Packaging Inserts to Increase Revenue

Improving customer retention is one of the effective ways to create brand awareness. Additionally, placing your focus on existing customers also means that you do not have to splurge extra dollars on marketing.

Entrepreneur's Bootcamp

The Cost of Living as a Foreign Business Owner in Singapore

When choosing Singapore as a base to run your business is the cost of living, you need to consider the cost of living.

E-commerce

5 Most Lucrative E-Commerce Niches In 2021

If you’re just starting or looking to go in a new direction, finding a lucrative niche will make every part of running your e-commerce business easier. This article will look at the trending e-commerce niches to consider.

Running My Business

Should You Consider Using Cryptocurrency in Your Business Operations?

There are more than 4,000 cryptocurrencies that exist. Before you jump on the bandwagon, assess whether cryptocurrencies are suitable to be used in your business.

E-commerce

7 Ways To Accept Payments For Your Online Store

Many payment options allow you to accept credit cards and other payment types. How do you choose which method to include on your website?

E-commerce

Customer Retention: How To Keep Customers Coming Back Repeatedly

Every business likes new customers, especially when the customer uses their services again and again. Existing customers help in creating a solid foundation of your business that provides a steady revenue stream that costs less than acquiring new customers.

Payroll

5 Tips for a Streamlined Payroll Process for SMEs

For a business to run smoothly, the payroll process must be streamlined and error-free. It is easy to streamline and optimize your payroll and other back-office processes within your SMB. Did you know that this can improve your cash flow?

Tips to run your business smarter. Delivered to you monthly.

You'll receive a verification email you'll have to open and confirm the subscription.

We’re using cookies! What does it mean?