A Guide to Choosing Your E-commerce Store Name

5 min readJun 2, 2021

Better Business

Choosing a good brand name once you have registered your company is important for an e-commerce business store because it will grow to be the brand that users identify with.

Choosing a good brand name once you have incorporated your company is important for an e-commerce business store because it will grow to be the brand that users identify with.

Amazon.co.uk, Shopee.com, and Baidu.com, are examples of online marketplaces that have been widely adopted and that we visit regularly for our online purchases. Let us see what makes for a great name for web-based retailers and check out 90 e-commerce store names suggestions.

What Is an E-commerce Store Name?

An e-commerce store business name is its brand identity. It could also refer to its domain name or the address that page visitors type into the URL browser bar to access its website and start shopping.

Legally speaking, a business name is the registered name of a business. Business names are needed to register for business bank accounts, pay taxes, enter into business contracts, and other administrative purposes.

Usually, a business name consists of the business’s brand name, and the company's chosen business structure at the end of the name. For example, Apple Inc. (short for incorporated) and Blockbuster LLC (limited liability company).

Sometimes though, a company chooses to have different business and brand names. This is common for big businesses with many brands under a single parent company like Google. Its brand name is Google while its business name is Alphabet Inc.

5 Tips for Choosing a Good Business Name

Do the Groundwork

Brainstorm name ideas or consult a name generator, and see if one would fit your ecommerce business. Then check if that online store name is available and if it is within your budget to acquire.

Just on this very day, there were more than 170,000 domain name registrations with the .com extension alone. It is highly likely that the name you brainstormed for your e-commerce store has already been taken up. Thus, rather than being confined to the generic names of your products or services, think about how your products and services would make customers feel, and what other words are indirectly related to your business. You could also consider other top-level domain extensions like .net, .co, or .(your country name).

Domain name generators are a useful help to suggest domain names best suited for your e-commerce online business. Sites like Squad Help, Biz Name Wiz, Name Snack, Lean Domain Search and Name Mesh help you find available store names for your business.

Thereafter, you could check the pricing options at web hosting and/or domain registration at websites like Bluehost, HostGator, Domain.com, Network Solutions, and GoDaddy to secure your chosen name.

Perform a Competitor Analysis

Performing a competitor analysis is key in identifying names to avoid naming your business store the same as your competitors. This is to prevent brand confusion among your target audience. You could also compare your competitors’ choices of their e-commerce stores business names with the products and services that they offer.

Then go deeper and see what values or principles they are parting with their consumers through their business names. You could also rank your competitors and see who is best at building up their brands and see how you could do better than them through your name choice.

Get Feedback From Customers

When you have narrowed down several names for your online store, consult potential customers (who are not your friends or relatives) or people who are in the same industry as you for some feedback regarding your name choices. Ask them to try to spell out the names after you mention the names to them. Question them on their first impression of hearing the name, and the things and feelings that they associate the names with. With their input, verify whether your potential customers could relate the names you have provided them to the things that you want to sell on your e-commerce store.

Choose Brandable, Unique and Easy to Remember Names

E-commerce store names should be easy to remember and to type as it is online and your customers do not have other sensorial cues (by touch, smell, taste) to associate your brand with, unlike physical stores. You would want a clear and concise name, without any jarring spelling or grammatical anomalies. Rhythm and alliteration (e.g. Krispy Kreme and Dunkin’ Donuts) would help them recall your brand name and is a base for a strong brand identity.

The business name that you are choosing should also be pronounceable as it would help you to get some word-of-mouth recommendations for your e-commerce store. It is definitely advantageous if your name clearly mentions or suggests what products or services you are offering.

Value-appealing Names

As the era of hard selling is over, brands now focus on differentiating themselves by appealing to the values and principles that their customers hold. As consumers are inundated with commercials and ads online and in the real world, they choose brands that they identify with or brands that evoke the emotions that they are currently feeling. To illustrate, the clarion call for Eco-Friendly, Vegan, Organic, Sustainable, Fair-Trade and Cruelty-Free in the 21st century is impossible to ignore that even high-street retailers are offering vegan, cruelty-free, etc. options nowadays. Thus, you could consider these values, or other values like reliable, trackable, or honest, in your business name. When your e-commerce store name highlights the solutions you propose or the core values of your business, it makes your business seem honest and dependable.

9 E-commerce Store Business Name Ideas By Top E-commerce Industries

We trawled through domain name generators like Squad Help, Biz Name Wiz, Name Snack, Lean Domain Search and more to present to you some of the best e-commerce store business name ideas which are easy to remember and brandable. At the time of writing, these domain names are still available for registration.

Fashion and Apparel

Beauty and Personal Care

UnlimitedSkincare.com

Entertainment (including books, film and TV, music, games, and stationery)

Household Goods

Electronics

E-Learning

Grocery

Food delivery

Rental (including gym equipment, video game, furniture, ride-sharing and clothing rentals)

Once you have set up your company, chosen a domain name, and a brand name, you can start selling! If you want to focus solely on sales and the growth of your business, you might wish to outsource your accounting to experienced e-commerce accountants. This is important because of the different transaction fees and taxes that might apply to your business. Talk to us to find out more.