This Startup Raised $46M, Almost Died, Then Hit S$26.6M Revenue

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Eugenio is the CEO of Osome, and Egor is the VP of Strategy at Osome — an AI-driven company management platform that helps founders and SMEs handle the boring but critical parts of running a business, from company incorporation and accounting to tax, compliance, and back-office admin.

Founded in 2017, Osome grew quickly by helping entrepreneurs across Singapore, Hong Kong, the UAE, and the UK spend less time on paperwork and more time building their companies. But behind the growth, the company went through a painful reset — from chasing growth at all costs and nearly running out of runway, to cutting costs, rebuilding customer trust, and finding a more disciplined path forward.

In this episode, Eugenio and Egor share the untold turnaround story of Osome — what went wrong, how they survived the toughest period, and the hard-won lessons founders can learn from nearly dying and coming back stronger.

📱 Where to find Osome:
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• LinkedIn - https://www.linkedin.com/company/weareosome/
• Osome’s Website: https://osome.com

⏰ In this episode, we cover:
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00:00 – Podcast Intro
01:23 – Eugenio and Egor’s background
03:20 – Why Osome was started
04:39 – How Osome found product-market fit
07:29 – What Osome does today
11:24 – The biggest accounting mistake founders make
15:36 – Osome’s toughest moment
16:36 – How the funding winter hit Osome
18:41 – Osome almost ran out of runway
20:47 – The 3 levers Osome used to survive
25:19 – The biggest mistakes Osome made
26:12 – Why growth-at-all-costs almost killed Osome
30:42 – The first thing Eugenio stopped doing as CEO
32:31 – Why Osome’s service quality dropped
34:23 – How Osome rebuilt customer trust
40:35 – When Osome’s leadership team took no salary
42:37 – What makes Osome different from competitors
45:30 – Where AI helps vs where humans are still needed
49:06 – The key metrics behind Osome’s comeback
51:04 – Osome’s revenue after the turnaround
52:21 – The biggest lessons from nearly dying

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